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Helping retail companies face the challenges of the digital economy
The digital economy is fundamentally transforming retail, changing traditional geographic boundaries, the very economics of the distribution chain, and access to customers through the digital media. With a fast-paced society and faster-paced technological changes, customers want new, different and customized goods. At the same time, pressures on the back-office are mounting. Larger retailers, with their efficiencies of scale and international scope, are pushing prices down and slashing margins. Medium and smaller businesses are capitalizing on the opportunities provided by long-tail economics. A leader in mission-critical Data Centers, Business Intelligence, transaction security and the development of secure on-line services, Bull help numerous retail leaders in Europe meet the opportunities provided by this changing landscape to foster competitiveness and growth.


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